The future of preparation and performance.
Performance intelligence is the field that measures the invisible: the signals evaluators read in seconds and never name. Chalked exists to make those signals visible to the person being read. We’re starting with communication. The field extends much further.
What we believe.
Nobody can see themselves the way they’re being read.
You can hear your own thoughts, but not how your voice carries them. You can feel your own intentions, but not how they land. The version of you that exists in other people’s minds is the one you have the least access to — and the one that decides the most.
Merit isn’t the only thing that decides.
Talent matters. Preparation matters. But how you show up — how you speak, how you connect, how you read a room — finishes ahead of how good you actually are. The gap between deserving and receiving is real. It’s also closeable.
Advice is cheap. Evidence is what changes you.
Generic feedback bounces off. Specific evidence is what actually changes how you show up next time. The exact moment something shifted. The word that didn’t land. The gap between what you meant and what came through. The work isn’t being told what to do. It’s being shown what’s true.
What we measure, we measure honestly.
We don’t invent metrics. We don’t fabricate benchmarks. Every claim we make about you traces to evidence we can show you. If we can’t show our work, we don’t show the number.
What we’re building.
JAWN is our consumer product: the engine you can use yourself. Record a moment, give it the context, tell it how you want to come across. JAWN reads 48 signals across six dimensions and tells you, with evidence, where the performance landed and where it didn’t.
JAWNED is the same engine, calibrated for institutions: schools, training programs, organizations where communication performance compounds across cohorts. The work doesn’t change. The scale does.
JAWN and JAWNED are the first two. What we’re building extends far beyond communication. Tools for the parts of being human that have never had a clear mirror. Products that reach into rooms a microphone could never enter. We’re not done. We’ve barely started.
Who builds Chalked.
We started Chalked because we watched people we cared about lose moments that mattered: interviews, pitches, conversations that should have gone differently. Not because they weren’t good enough. Because nobody had ever shown them what the room was actually reading. That gap is what we’re closing.
We measure our success by what happens to the people who use this. When a JAWN user lands the job, closes the deal, or walks out knowing they landed the way they meant to. That’s the scoreboard. The product exists to make those moments more winnable. That’s it. That’s the whole thing.
Core values.
- 01
People first.
The person using JAWN is a real human walking into a real moment that matters to them. Every decision — what we build, how we price it, what we measure, what we never measure — gets weighed against whether it serves that person. The user isn’t a metric. They’re the point.
- 02
Honest by default.
We say what we know. We say what we don’t. We don’t invent statistics, dress up uncertainty, or use confidence as a substitute for evidence. If we got something wrong, we say so and fix it.
- 03
Care more than we have to.
Most companies ship the minimum. We’re not built that way. The details nobody will notice are the ones that decide whether the product actually works. If it’s worth doing, it’s worth doing all the way.
- 04
Cheer for the people we serve.
Our users’ wins are why we’re here. We’re rooting for the interview to land, the pitch to close, the speech to connect. When they succeed, we did our job.
- 05
Stay small in the right ways.
No matter how big Chalked gets, the work stays close to the people doing it. We answer messages. We read feedback. We don’t hide behind brand voice or support tickets. Scale changes the surface area. It doesn’t change the standard.
How we work.
- 01
Specificity is credibility.
We don’t say “improve your delivery.” We say your confidence dropped 22% at 1:21, on the phrase that mattered most. Vague feedback is the enemy of progress. The number has to be earned, and the evidence has to be visible.
- 02
The score is sacred.
A score is a claim. If the score says 84, the feedback has to read like an 84 — not a 60 in a costume. We tear our own systems apart when the two stop agreeing.
- 03
Don’t ship what we wouldn’t trust.
The product has to work on us first. If it can’t help the people building it perform better in their own rooms, it’s not ready for anyone else’s.
- 04
Restraint over decoration.
Quiet design reads as confident. Quiet language reads as authoritative. We say less, on purpose, so what we do say lands.
- 05
The mission is the tiebreaker.
When something gets hard or ambiguous, we go back to one question: does this help someone walk into a high-stakes moment less alone? If yes, build it. If no, cut it.